Senior Associate, Marketing Strategist Paid Media | Retail Bank
Core
Driving acquisition efforts within a performance marketing team for flagship retail bank products across paid media channels.
Role type
Senior Associate, Paid Media Strategist
Builds
Acquisition campaigns for flagship retail banking products
Domain
Financial Services / Digital Marketing
Deliverable
product features
Required skills
Paid media platform management (Meta, Google, The Trade Desk), campaign planning, execution, and analysis, agency partner management, channel-level testing, creative briefing, data analysis
Preferred skills
Financial services marketing experience, cross-functional matrixed environment experience, account management experience, Google and Bing Ads certification
Technologies
Meta, Google Ads, The Trade Desk, Google Suite (Sheets, Docs, Slides)
Responsibilities
Manage paid media performance against goals, vet and validate optimization recommendations from agencies, ensure operational excellence in agency execution, lead channel-level tests, partner with strategy and creative teams for asset development, manage multiple projects and deadlines
Seniority
Senior, hands-on IC