Senior Manager, Outbound Marketing Strategy & Operations - Performance Marketing (Hybrid)
Core
Lead strategy, optimization, and scaling of high-growth paid acquisition channels, specifically YouTube and emerging video platforms, while managing a team of performance marketers.
Role type
Senior Manager, Performance Marketing (Paid Acquisition)
Builds
Multi-channel paid media roadmaps and high-performing video ad assets for YouTube and emerging channels.
Domain
Digital Marketing / Performance Marketing / Video Advertising
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Paid media strategy, team leadership, channel scaling, creative brief development, compliance management, budget forecasting, cross-functional collaboration, data attribution, contract negotiation
Preferred skills
Emerging channel launch (CTV, TikTok, Pinterest), cookie-less measurement, Marketing Mix Modeling, high-volume creative pipeline management, regulated industry compliance
Technologies
YouTube, CTV, TikTok, Pinterest, Reddit, MMM, Attribution tools
Responsibilities
Oversee portfolio of outbound acquisition channels (YouTube and emerging); manage team of performance marketers; develop performance roadmaps and testing frameworks; partner with creative teams on ad assets; ensure compliance and legal adherence; manage budget, forecasting, and billing; collaborate with data and brand teams.
Seniority
Senior, hands-on IC with management responsibilities
