Manager, Performance Creative (Performance Marketing)
Core
Lead creative ideation and concept development for Netflix's global performance marketing operation, translating data insights into high-performing assets and creator partnerships.
Role type
Manager, Performance Creative
Builds
Data-driven ad concepts, creator-native content, and channel-specific creative strategies for Netflix's global performance marketing.
Domain
Entertainment / Performance Marketing
Deliverable
product features
Required skills
Creative strategy, performance marketing expertise, data-driven creative direction, creator program management, emerging channel expertise (Meta, TikTok, YouTube, DSPs, CTV), rapid asset production, multi-stakeholder management
Preferred skills
Entertainment or consumer brand experience, experience with net-new content categories (multi-title, lifestyle, catalog, licensed content)
Technologies
Meta, TikTok, YouTube, DSPs, CTV
Responsibilities
Lead creative ideation and concept development; Collaborate with designers, writers, and producers to turn concepts into high-performing assets; Partner with Growth Strategy to build and execute a creative testing roadmap; Own creative strategy for net-new content categories; Build and manage Netflix's creator program for performance marketing; Serve as creative lead on new and emerging channel formats; Establish a reactive pipeline for trend-based assets; Partner with Brand on larger performance marketing moments; Stay ahead of platform trends and cultural moments.
Seniority
Manager, hands-on IC
