Senior Business Manager - Talent Marketing Analytics
Core
Lead the Talent Marketing team to measure and manage marketing performance, transforming data into actionable insights to optimize ROI and drive talent acquisition strategy.
Role type
Senior Business Manager, Head of Marketing Analytics
Builds
Omni-channel marketing capabilities and digital improvements for Talent Acquisition
Domain
Enterprise HR / Talent Marketing / Data Analytics
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
strategic leadership, quantitative analysis, qualitative analysis, people management, project management, financial modeling, economic forecasting, media mix modeling, multi-touch attribution
Preferred skills
product development, marketing strategy, data modeling
Technologies
Media Mix Modeling, Multi-Touch Attribution
Responsibilities
Develop business strategies for marketing channel optimization, implement product measurement frameworks and attribution models, manage and sequence delivery of new product and marketing efforts, attract and develop a high-performing analytical team, partner with cross-functional teams to drive candidate quality and volume, communicate analytical findings to senior stakeholders
Seniority
Senior, hands-on IC with people management
