Director, Brand Marketing and Content - Capital One Auto
Core
Lead consumer brand marketing and content strategy for a suite of auto finance products, defining brand positioning and executing cross-channel campaigns to drive customer acquisition and engagement.
Role type
Director, Brand Marketing and Content
Builds
Direct-to-consumer marketing campaigns and brand narratives for auto finance products
Domain
Financial services / Auto finance
Deliverable
product features
Required skills
Brand strategy, multi-channel marketing, data-driven decision making, team leadership, stakeholder management, storytelling
Preferred skills
B2C marketing, direct marketing, financial services industry experience, auto industry experience
Technologies
Email, direct mail, display, SEM
Responsibilities
Develop and execute brand vision and positioning; oversee cross-channel marketing campaigns; ensure brand consistency across touchpoints; collaborate with product and design teams to enhance customer experience; leverage analytics to optimize marketing performance; build and mentor a team of brand marketers and content managers
Seniority
Director, hands-on leadership
