Responsable parcours clients et marketing digital, Assurances et Services
Core
Developing omnichannel customer journeys and digital marketing content for insurance and services within the automotive sector, serving both individual and professional clients.
Role type
Senior Digital Marketing & Customer Journey Manager (Automotive Insurance)
Builds
Omnichannel customer journeys, digital marketing assets, and customer usage case studies for Renault Group brands.
Domain
Automotive Finance & Insurance
Deliverable
product features
Required skills
Digital marketing strategy, customer journey mapping, market intelligence, data analysis, cross-functional collaboration, technical writing, stakeholder management
Preferred skills
Knowledge of automotive insurance products, experience with multi-country deployment, user persona development
Technologies
Digital marketing platforms, CRM tools, analytics software
Responsibilities
Develop customer usage cases and market intelligence; design and write omnichannel customer journey specifications; create and manage digital marketing content; analyze customer behavior and sales funnels; coordinate content collection across channels; prepare strategic notes and action plans.
Seniority
Senior, hands-on IC
