Portfolio Marketing Specialist
Core
Execute integrated marketing campaigns, demand generation programs, and product launches for the Automotive Services Group portfolio.
Role type
Marketing Specialist (Campaign Execution & Demand Gen)
Builds
Email campaigns, webinars, digital promotions, and customer engagement initiatives for SMB audiences.
Domain
Insurance technology / Automotive Services
Deliverable
product features
Required skills
Campaign execution, demand generation, project management, multi-channel marketing, CRM/marketing automation, reporting, content operations
Preferred skills
SMB marketing experience, product marketing support, marketing operations
Technologies
Microsoft Office, SharePoint, CRM, marketing automation platforms, project management tools
Responsibilities
Plan and execute integrated marketing campaigns; coordinate SMB-focused demand generation programs; support product launches and content releases; manage campaign documentation and reporting dashboards
Seniority
Mid-level, hands-on IC
