Creative Director, Brand Marketing
Core
Lead brand-defining campaigns and creative vision for a financial technology company, shaping narratives across TV, social, and partnerships to drive awareness and conversion.
Role type
Senior Creative Director (Brand Marketing)
Builds
Integrated marketing campaigns, brand storytelling, and consumer-facing activations for a fintech platform.
Domain
Financial Technology (FinTech) / Brand Marketing
Deliverable
product features
Required skills
Creative leadership, brand strategy, campaign execution, team management, cross-functional collaboration, external agency management, consumer insights, AI tool proficiency.
Preferred skills
Agency background, bold creative concepts, cultural resonance, full-funnel marketing understanding.
Technologies
Advanced AI tools
Responsibilities
Create a vision for the brand that translates into authentic storytelling; Develop and execute creative vision for brand look and feel across channels; Champion bold ideas to connect with members; Oversee end-to-end creative process from concept to execution; Collaborate with marketing leads on integrated campaigns; Provide strategic direction and leadership to a creative team; Lead creative brainstorming sessions; Manage relationships with external agencies and partners; Stay current with industry trends and best practices.
Seniority
Senior, hands-on IC with leadership responsibilities
