Head of Digital Marketing - Vanguard Canada
Core
Lead digital strategy connecting investors and advisors to Vanguard's products and insights in Canada.
Role type
Head of Digital Marketing (Financial Services)
Builds
Digital marketing ecosystem, content strategies, and integrated marketing technology architecture for advisor and investor audiences.
Domain
Wealth management, asset management, financial services
Deliverable
product features
Required skills
Digital marketing strategy, paid media management, customer journey optimization, marketing automation, analytics, marketing technology, team leadership, agency/vendor management
Preferred skills
MBA, French language skills, advanced digital marketing credentials
Technologies
Customer data platforms, artificial intelligence, machine learning, marketing automation tools
Responsibilities
Develop comprehensive digital marketing strategy across paid, owned, and earned channels; optimize performance across the customer journey; manage paid media budget; define analytics and measurement frameworks; partner with Marketing Technology and Data teams; evaluate emerging digital marketing solutions; lead and develop a high-performing team; manage agency and vendor partnerships.
Seniority
Senior, strategic leadership with hands-on expertise