Manager, Lifecycle Marketing - Banana Republic
Core
Own and optimize Banana Republic's lifecycle and triggered marketing programs (Email, SMS, Push, Direct Mail) to drive customer retention, loyalty, and long-term value.
Role type
Manager, Lifecycle Marketing
Builds
Triggered and lifecycle communication programs across Email, SMS, Push, and Direct Mail channels
Domain
Retail / E-commerce / Customer Relationship Management (CRM)
Required skills
Lifecycle marketing strategy, triggered program management, multi-channel orchestration (Email/SMS/Push), performance diagnostics, incrementality testing, data analysis (Excel, SQL), stakeholder management
Preferred skills
Adobe Analytics, SQL, test design, retail/e-commerce experience
Responsibilities
Own the lifecycle roadmap and prioritize high-value customer moments; diagnose program performance and translate data into business implications; run test agendas to determine incremental value; execute end-to-end program builds and QA; manage Direct Mail retention programs
Seniority
Manager, hands-on IC