Retention Marketing Lead
Core
Own the end-to-end customer retention journey for a health and fitness wearables brand, managing email, SMS, and onsite touchpoints to drive repeat purchases and upsells.
Role type
Senior Lifecycle Marketing Lead (Retention)
Builds
Lifecycle flows, segmentation models, and retention campaigns for a DTC wearables brand
Domain
Direct-to-Consumer (DTC) E-commerce / Health & Fitness Wearables
Required skills
Klaviyo (expert), Lifecycle marketing strategy, Email & SMS campaign management, Customer segmentation, Data analysis (GA4, Shopify, Triple Whale), A/B testing, Copywriting
Preferred skills
AI tool integration, Agency-to-in-house transition experience, Cross-sell/upsell strategy
Technologies
Klaviyo, Shopify, GA4, Triple Whale, Figma, AI tools
Responsibilities
Audit and rebuild existing retention flows, define and report on retention metrics (LTV, repeat rate), manage product education sequences, plan seasonal campaigns, build segmentation models, and oversee list growth strategies.
Seniority
Senior, hands-on IC