Director, CRM & Lifecycle Marketing
Core
Director leading lifecycle marketing division for DTC brands, driving retention strategies and operational excellence.
Role type
Senior IC lifecycle marketing director (agency)
Builds
Scalable retention programs (email, SMS, loyalty, subscription, referral) for Shopify-based DTC brands
Domain
Digital marketing / E-commerce / DTC
Required skills
Lifecycle marketing strategy, Braze platform expertise, Klaviyo, Shopify ecosystem, Funnel strategy, Customer segmentation, P&L management, Team leadership, Playbook development
Preferred skills
DTC brand experience, Agency experience, Retention martech tools (Attentive, Postscript, STAY.AI, Recharge, Yotpo), Audit presentation
Technologies
Braze, Klaviyo, Shopify, Attentive, Postscript, STAY.AI, Recharge, Yotpo
Responsibilities
Partner with Department Head on goals, forecasting, and staffing; Lead development of high-impact lifecycle strategies; Act as senior strategic advisor for priority clients; Implement and refine workflows and QA processes; Manage and mentor managers, strategists, and creatives
Seniority
Senior, hands-on IC