CRM Campaign Coordinator
Core
Execute CRM and Digital Engagement strategy by delivering campaigns across owned channels (email, app, SMS, push notifications) to enhance customer engagement and loyalty for Shell Mobility.
Role type
CRM Campaign Coordinator
Builds
Customer engagement campaigns and digital experiences for Shell Mobility
Domain
Energy & Mobility / Digital Marketing
Deliverable
product features
Required skills
CRM campaign execution, campaign brief management, customer journey management, quality assurance, A/B testing, post-campaign reporting, calendar management
Preferred skills
Braze CRM platform familiarity, Mobility & Convenience business knowledge
Technologies
Braze
Responsibilities
Execute CRM and Digital Engagement strategy through campaign delivery across owned channels; Manage campaign briefs to ensure clarity, consistency, and alignment with objectives; Work with legal to ensure campaign terms and conditions are accurate and compliant; Manage customer journeys to provide a seamless and engaging experience; Coordinate campaign timelines, asset delivery, and approvals; Conduct quality assurance checks on campaign content, targeting, and technical functionality; Support A/B testing and the implementation of enhancements based on performance data.
Seniority
Mid-level, hands-on IC