CRM Executive- Malta
Core
Coordinate and execute CRM projects and campaigns to deliver exceptional player experiences across multiple channels.
Role type
CRM Executive
Builds
CRM campaigns, AB tests, automated programs, newsletters, direct mail, and SMS for gaming players
Domain
Gaming / Customer Relationship Management
Deliverable
product features
Required skills
CRM systems proficiency, campaign execution, multi-channel marketing, segmentation, quality assurance, stakeholder coordination, campaign monitoring and evaluation, survey design, reporting and analysis
Preferred skills
Optimove experience, HTML email coding, marketing and product lifecycle knowledge, fluency in languages other than English
Technologies
Optimove, MS Office, HTML
Responsibilities
Coordinate and deliver CRM campaigns, AB tests, and automated programs; Ensure quality across translations, content, artwork, and landing pages; Liaise with Customer Service, design, and content teams; Monitor campaign performance and compile feedback; Create and distribute customer surveys; Handle list segmentation
Seniority
Individual Contributor
