Manager, Brand & Lifecycle Marketing
Core
Execute multi-channel brand media strategies and cross-channel customer reengagement programs for Autotrader and KBB to maximize customer lifetime value.
Role type
Manager, Brand & Lifecycle Marketing
Builds
Brand awareness campaigns and customer reengagement touchpoints (email, digital retargeting, push, SMS)
Domain
Automotive / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Brand media planning, Customer lifecycle management, Multi-channel campaign orchestration, Agency management, Budget management, Data analysis for churn signals
Preferred skills
Automotive industry experience, E-commerce experience
Technologies
Marketing automation platforms, CRM systems (Email, SMS, Push)
Responsibilities
Execute multi-channel brand media strategies, Manage brand media budgets and pacing, Develop customer segmentation for reengagement, Coordinate with creative and MarTech teams, Analyze customer behavior to identify churn signals, Monitor campaign performance against KPIs
Seniority
Manager, Non People Leader