Digital Marketing Manager
Core
Drive direct-to-consumer (DTC) revenue for Condé Nast brands (Vogue, GQ, etc.) through acquisition, retention, and engagement marketing campaigns across digital channels.
Role type
Senior Digital Marketing Manager (Paid Media & Strategy)
Builds
Integrated marketing plans, paid media strategies, and cross-channel campaigns for magazine subscriptions, memberships, and ecommerce products.
Domain
Media & Publishing / Digital Marketing
Deliverable
product features
Required skills
Paid media strategy (Meta, Google, TikTok), full-funnel campaign planning, budget management, vendor/agency relationship management, data analytics and attribution modeling, CRM integration, cross-functional collaboration.
Preferred skills
Affiliate platform experience, emerging channel identification, test & learn roadmap development.
Technologies
Meta, Google, TikTok, Customer Data Platform (CDP), Data Intelligence tools.
Responsibilities
Define and deliver integrated marketing plans driving acquisition and retention KPIs; manage paid media strategies and channel performance to maximize ROI; collaborate with CRM and Partnerships teams for cross-channel integration; analyze data to optimize campaigns and inform strategic direction; manage marketing budgets and report on performance to stakeholders.
Seniority
Senior, hands-on IC