Regional CRM/Campaign Strategy Lead
Core
Translate regional CRM playbook into market-relevant campaign strategies for the SEAO engagement, adapting personas, moments, and channel approaches to local consumer behavior while feeding on-ground insights back to the regional team.
Role type
Senior IC CRM/Campaign Strategy Lead
Builds
Local market communications strategies, structured creative briefs, and campaign enablement tools aligned with regional direction.
Domain
Marketing / CRM / Consumer Electronics
Required skills
Adobe Campaign configuration and optimization, multi-channel campaign execution, customer journey orchestration, lifecycle and trigger-based communications, campaign performance analysis, test-and-learn experiment design
Preferred skills
Consumer Electronics industry background, CRM transformation program experience, organizational change management
Technologies
Adobe Campaign
Responsibilities
Adapt regional CRM playbooks to local market nuances, create structured creative briefs aligned with regional direction, develop channel mix and campaign enablement strategies, channel local market feedback and consumer signals to the regional team, drive local campaign performance against engagement and conversion KPIs, define and execute test-and-learn experiments to improve personalization
Seniority
Senior, hands-on IC
