Regional CRM/Campaign Strategy Lead
Core
Translate regional CRM playbooks into market-relevant campaign strategies for the SEAO region, adapting personas and channel approaches to local consumer behavior while feeding insights back to the regional team.
Role type
Regional CRM/Campaign Strategy Lead
Builds
Localized CRM campaign strategies and execution plans for the SEAO region
Domain
Marketing / CRM / Consumer Electronics
Deliverable
product features
Required skills
Adobe Campaign configuration and optimization, multi-channel campaign execution, customer journey orchestration, lifecycle marketing, data analysis for campaign performance, test-and-learn experiment design
Preferred skills
Consumer Electronics industry background, CRM transformation program experience
Technologies
Adobe Campaign
Responsibilities
Adapt regional CRM playbooks to local market nuances, create structured creative briefs aligned with regional direction, develop channel enablement strategies, channel local market feedback to the regional team, drive local campaign performance against KPIs, define and execute test-and-learn experiments
Seniority
Mid-level, hands-on IC