Director, Marketing Insights & Technology
Core
Define the enterprise marketing analytics vision and build AI-powered marketing operations systems to turn data into growth and competitive advantage.
Role type
Director, Marketing Insights & Technology
Builds
Enterprise marketing analytics roadmap, scalable Martech integrations, AI-driven workflow automation, and performance reporting infrastructure.
Domain
B2B SaaS / Marketing Technology / Data Analytics
Deliverable
production ML models | dashboards & analysis | infrastructure
Required skills
Marketing attribution, multi-touch modeling, pipeline analytics, AI tool adoption, Martech stack management, data governance, cross-functional stakeholder alignment
Preferred skills
Building analytics functions from scratch, C-suite executive storytelling, agentic marketing workflows, emerging AI pilot programs
Technologies
Salesforce, Snowflake, 6sense, Adobe, AI platforms
Responsibilities
Develop enterprise analytics vision and ROI models; unify data across Martech stack; oversee lead flow and renewal workflows; champion AI-native culture and automation; partner with Finance, Brand, and Revenue Operations.
Seniority
Director, strategic leadership & execution