Marketing AI & Analytics Strategist
Core
Transforming raw marketing data into actionable decisions by fixing funnel logic, building accurate dashboards, and implementing AI-driven analytics for a B2B SaaS marketing team.
Role type
Senior Marketing AI & Analytics Strategist
Builds
Marketing performance dashboards, attribution frameworks, and automated AI workflows for the Poka marketing organization.
Domain
B2B SaaS / Marketing Technology / Data Analytics
Deliverable
production ML models | dashboards & analysis
Required skills
Marketing analytics, HubSpot Marketing Hub, Supermetrics, marketing attribution modeling, paid media analytics (LinkedIn/Google), AI tool automation, SQL, Google Apps Script, Excel/Sheets
Preferred skills
Looker, 6sense, OpenAI API integrations, RevOps collaboration
Technologies
HubSpot, Supermetrics, LinkedIn Ads, Google Ads, 6sense, OpenAI API, Google Apps Script, Looker, SQL
Responsibilities
Own funnel performance reporting and conversion rate analysis; Build and maintain accurate, fast dashboards for Marketing, Sales, and RevOps; Design and implement a marketing attribution framework; Analyze paid media performance to optimize budget allocation; Use AI tools to automate routine analytics and lead enrichment; Identify and fix process gaps in the funnel and data hygiene; Partner with campaign leads to set measurement frameworks and conduct retrospectives.
Seniority
Mid-Senior, hands-on IC