Marketing Manager, Engagement, Faculty Marketing Programs
Core
Develop and deliver customer engagement strategies to drive product adoption, success, and retention for specialized learning solutions including Gale, Visible Body, and Spark.
Role type
Senior customer marketing manager
Builds
Customer lifecycle programs, content newsletters, and digital experience assets for specialized learning products
Domain
Education technology / Specialized learning solutions
Deliverable
product features
Required skills
Customer marketing strategy, lifecycle marketing, cross-functional collaboration, project management, written and verbal communication, marketing automation, CRM platforms, customer engagement analytics
Preferred skills
Experience with marketing automation, CRM platforms, customer engagement analytics
Responsibilities
Lead customer messaging for product transitions and migrations, own customer newsletter editorial and social media strategy, coordinate communication plans for product launches, partner with product managers to translate features into customer messaging, measure and optimize engagement performance
Seniority
Senior, hands-on IC