Marketing Manager, Engagement, Faculty Marketing Programs
Core
Develop and deliver customer engagement strategies to drive product adoption, success, and retention for specialized learning solutions including Gale, Visible Body, and Spark.
Role type
Customer Marketing Manager
Builds
Customer engagement programs, content newsletters, and digital communication strategies for specialized learning products.
Domain
Education Technology (EdTech)
Deliverable
product features
Required skills
Customer marketing, lifecycle marketing, product marketing, email marketing, social media strategy, project management, written communication, cross-functional collaboration
Preferred skills
Marketing automation, CRM platforms, customer engagement analytics
Responsibilities
Lead customer messaging for product transitions and migrations, own customer newsletter editorial and content development, execute social media strategy, coordinate cross-functional communication plans, measure and optimize engagement performance
Seniority
Mid-level, hands-on IC
