General Market Intelligence Manager
Core
Driving sales and distribution performance in the General Trade (GT) channel by overseeing field sales operations, distributor management, and trade execution to ensure product availability and growth in traditional retail outlets.
Role type
General Market Intelligence Manager (Sales & Distribution)
Builds
GT channel strategy, sales targets, distributor relationships, and market coverage
Domain
Consumer Goods / General Trade Retail
Deliverable
product features
Required skills
GT channel strategy development, field sales team leadership, distributor relationship management, outlet execution monitoring, sales data analysis, trade spend control, market visit execution
Preferred skills
Strategic planning, performance coaching, competitive analysis, budget management
Technologies
Sales data analysis tools, trade management systems
Responsibilities
Develop and implement GT channel strategy to achieve sales targets and market share growth; Lead and manage the GT field sales team including setting targets and coaching; Manage and build strong relationships with distributors ensuring compliance and inventory management; Monitor outlet execution including availability, visibility, pricing, and promotions; Collaborate with trade marketing to plan and implement channel-specific programs; Conduct regular market visits to understand trade dynamics and competitive activities; Analyze sales data to identify gaps and drive corrective action plans; Ensure proper coverage and productivity of sales territories; Monitor and control trade spend within allocated budgets; Provide market insights to inform business decisions.
Seniority
Mid-Senior, hands-on IC
Full job description
Grow your career with us
You are on a journey to join an exciting Company and be part of our success story to improve lives by developing resources sustainably. Here we offer you an exciting and dynamic work environment and will equip you with the know-how that will stretch and enhance your career journey.
Responsibilities:
Driving sales and distribution performance in the General Trade (GT) channel. This role oversees field sales operations, distributor management, trade execution, and sales team performance to ensure availability, visibility, and growth of the company’s products across traditional retail outlets.
You are on a journey to join an exciting Company and be part of our success story. Here we will equip you with the know-how and experience that will define your growth. In this role that you are about to embark on, you are required to carry out the following responsibilities:
• Develop and implement GT channel strategy to achieve sales targets, numeric distribution, and market share growth.
• Lead and manage the GT field sales team, including setting targets, tracking performance, and coaching for improvement.
• Manage and build strong relationships with distributors, ensuring compliance with trade terms, inventory management, and coverage effectiveness.
• Monitor outlet execution including availability, visibility, pricing, and promotions.
• Collaborate with trade marketing to plan and implement channel-specific programs and in-store activation.
• Conduct regular market visits to understand trade dynamics and competitive activities.
• Analyze sales data, identify gaps and opportunities, and drive corrective action plans.
• Ensure proper coverage and productivity of sales territories and field force.
• Monitor and control trade spend within allocated budgets.
• Provide market insights to inform business decisions and innovation pipeline.
To be successful in this role, it is recommended that you should have the following skills and qualifications:
• A degree in the related job field.
• At least 3 to 5 years of working exposure or experience in a similar role.
• Willing to relocate to the job location.
Disclaimer:
When you send us your resume and personal details, it is deemed you have provided your consent to us retaining your information in our talent recruitment database. All information provided will only be used for the recruitment process. RGE will only collect, use, process or disclose personal information where and when allowed to under applicable laws.
Only shortlisted candidates will be contacted for an interview. We endeavour to respond to every applicant. However, if you do not receive a response from us within 60 days, please consider your application for this position unsuccessful. We may contact you in the future for any opportunities that match your qualifications and experience.
Thank you for considering a career with RGE.
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