General Market Intelligence Manager
Core
Driving sales and distribution performance in the General Trade (GT) channel by overseeing field sales operations, distributor management, and trade execution to ensure product availability and growth in traditional retail outlets.
Role type
General Market Intelligence Manager (Sales & Distribution)
Builds
GT channel strategy, sales targets, distributor relationships, and market coverage
Domain
Consumer Goods / General Trade Retail
Deliverable
product features
Required skills
GT channel strategy development, field sales team leadership, distributor relationship management, outlet execution monitoring, sales data analysis, trade spend control, market visit execution
Preferred skills
Strategic planning, performance coaching, competitive analysis, budget management
Technologies
Sales data analysis tools, trade management systems
Responsibilities
Develop and implement GT channel strategy to achieve sales targets and market share growth; Lead and manage the GT field sales team including setting targets and coaching; Manage and build strong relationships with distributors ensuring compliance and inventory management; Monitor outlet execution including availability, visibility, pricing, and promotions; Collaborate with trade marketing to plan and implement channel-specific programs; Conduct regular market visits to understand trade dynamics and competitive activities; Analyze sales data to identify gaps and drive corrective action plans; Ensure proper coverage and productivity of sales territories; Monitor and control trade spend within allocated budgets; Provide market insights to inform business decisions.
Seniority
Mid-Senior, hands-on IC
