Growth Analyst, Social Marketing
Core
Analyze performance across organic social, influencer partnerships, and paid social to drive growth and translate insights into actionable strategies.
Role type
Growth Data Scientist (Social Marketing)
Builds
Scorecards and visualization tools for performance tracking
Domain
Social media marketing and influencer campaigns
Deliverable
dashboards & analysis
Required skills
Applied data science, analytics, social marketing metrics, basic attribution concepts, experiment development, metric definition, target setting, data-to-action translation
Preferred skills
Social media platform experience, influencer campaign analysis, unstructured data analysis with AI, A/B testing, incrementality measurement
Technologies
Social media platforms, AI tools for content analysis
Responsibilities
Assess performance across organic, influencer, and paid social channels; Support experiment development and evaluate results; Define and evolve optimizable metrics; Set quarterly targets and monitor weekly performance; Translate data into recommendations for content and creator strategy; Build scorecards and visualization tools
Seniority
Mid-Senior, hands-on IC
