Sr Social Measurement Lead
Core
Building a global social media measurement strategy to quantify the impact of social channels, influencer programs, and marketing campaigns on Airbnb's business outcomes.
Role type
Senior Social Measurement Lead (Strategy & Analytics)
Builds
Global social measurement frameworks, KPIs, and strategic narratives for marketing and comms teams.
Domain
Social Media Analytics / Digital Marketing / Consumer Platforms
Deliverable
Dashboards & analysis
Required skills
Social analytics strategy, platform-native analytics (TikTok, Instagram, YouTube), data querying (SQL), experimentation design, AI tool application, vendor management, cross-functional stakeholder influence
Preferred skills
Experience at global consumer brands/platforms, influencer measurement expertise, ability to model/extrapolate non-public data, hands-on dashboard building with AI
Technologies
SQL, Excel, BI tools, Sprinklr, CreatorIQ, Brandwatch, Tubular, AI tools
Responsibilities
Define and own social measurement strategy and success criteria; Elevate reporting into strategic storytelling for leadership; Lead a global test-and-learn agenda; Drive insights and optimization for creative teams; Apply AI to accelerate analytical depth; Own the social measurement tool landscape; Partner with Consumer Insights on audience shifts; Perform hands-on data analysis and ensure data quality.
Seniority
Senior, hands-on IC with strategic scope