Social Analyst
Core
Turn social media data into actionable insights to optimize paid and organic social performance, strengthen creative strategies, and drive business results for clients.
Role type
Social Data Analyst
Builds
Reporting dashboards, performance frameworks, and data-driven recommendations for social campaigns.
Domain
Digital Marketing / Social Media Analytics
Deliverable
dashboards & analysis
Required skills
Social media platform metrics analysis, data visualization tools (Looker Studio, Power BI, Tableau), social listening tools (Brandwatch, Emplifi), competitor analysis, KPI definition, data storytelling
Preferred skills
Experience in performance marketing, audience and content trend identification, quarterly business review support
Technologies
Looker Studio, Power BI, Tableau, Brandwatch, Emplifi
Responsibilities
Analyze paid and organic social performance across multiple clients and platforms; Translate complex datasets into clear, actionable recommendations; Build and maintain reporting dashboards and performance frameworks; Conduct social audits and competitive analyses to support new business pitches; Identify audience, platform, and content trends that can strengthen client strategies; Partner with strategists and creatives to optimize content based on performance insights; Define and monitor the KPIs that truly matter for each client; Support quarterly business reviews and client presentations with data-driven storytelling; Continuously improve how the organization measures social success.
Seniority
Mid-level (2–5 years experience)
