Manager, Data Analytics
Core
Shape how creative drives subscriber growth by analyzing granular creative metadata, designing testing frameworks, and translating data into executional insights for global performance and consideration channels.
Role type
Manager, Global Performance Creative Analytics & Experimentation
Builds
Proprietary 'Creative Composite Score' framework, future-ready measurement solutions integrating AI, and structured creative metadata taxonomies.
Domain
Digital advertising, creative strategy, and media measurement
Deliverable
production ML models | product features
Required skills
SQL, Python or R, statistical programming, causal inference, synthetic controls, matched market testing, regression analysis, creative metadata taxonomy design, AI tool integration, cross-functional stakeholder management
Preferred skills
Understanding of creative DNA (hooks, pacing, asset saturation), platform auction dynamics, predictive performance modeling
Technologies
Meta, TikTok, Google/YouTube, Pinterest, SQL, Python, R
Responsibilities
Lead development of yearly global performance creative learning agenda; partner with Media Analytics and Creative Strategy to establish experimentation roadmaps; scope and execute customised creative incrementality tests; develop and maintain the 'Creative Composite Score' framework; expand and enforce granular creative metadata taxonomy; integrate emerging AI tools for asset evaluation; connect creative performance signals across paid channels and lifecycle email; modernize reporting frameworks for data-driven narratives; build analytical frameworks for optimal creative mix and refresh cadence.
Seniority
Manager, hands-on IC
