Resident - Data Analytics
Core
Deliver regular reporting on social brand performance across Meta, Twitter, Pinterest, Instagram, and the open web to clients.
Role type
Data Analytics Resident
Builds
Client-facing campaign reports, pacing reports, and ad-hoc analysis for social media strategies.
Domain
Digital Marketing / Social Media Analytics
Deliverable
dashboards & analysis
Required skills
Advanced Excel (pivot tables, V-Look Ups, macros), statistical methods, social platform analytics
Preferred skills
Google Analytics, attribution and measurement systems (MOAT/IAS/Double Verify, Nielsen/Millward Brown/Oracle Measurement), agency/start-up/social space experience
Technologies
Meta, Twitter, Pinterest, Instagram, Google Analytics, MOAT, IAS, Double Verify, Nielsen, Millward Brown, Oracle Measurement
Responsibilities
Work with Account teams to deliver social brand performance reporting; analyze social platform data to understand brand performance; apply statistical methods to measure sales lift and content performance; identify trends for social brand strategy; collaborate with Media Planners on campaign targeting and creative strategies; assist with client-facing campaign reporting and optimizations.