Associate Marketing Director
Core
Lead brand development and growth strategy for the Mars Snacking Ice Cream category, including portfolio management, occasion building, and go-to-market planning.
Role type
Associate Marketing Director (FMCG)
Builds
Ice Cream brand portfolio and growth across Mini/CVS, New Retail, and E-com channels
Domain
Fast-Moving Consumer Goods (FMCG) / Ice Cream
Deliverable
product features
Required skills
brand marketing strategy, portfolio management, go-to-market strategy, cross-functional leadership, agency management, consumer insight analysis, multi-channel marketing
Preferred skills
innovation, strategic thinking, stakeholder management, adaptability
Technologies
digital platforms, social media, experiential marketing tools
Responsibilities
Lead beyond-product innovation strategy; Represent Ice Cream in Mini/CVS, New Retail, and E-com channels; Lead communication strategy and marketing campaign activation
Seniority
Senior, hands-on IC