Marketing Director - Baby
Core
Lead global brand platform and North American growth strategy for Millie Moon premium diaper and baby care brand.
Role type
Senior IC marketing director (FMCG/baby care)
Builds
Global brand platform, North American retail growth, training pants category expansion
Domain
Consumer goods, baby care, FMCG
Required skills
Brand strategy, commercial fluency, consumer insight, team leadership, retail partnership management, budget ownership
Preferred skills
NPD, packaging strategy, licensing activation, media strategy, test-and-learn planning
Technologies
Retail media platforms, market research tools, CRM systems
Responsibilities
Set global brand positioning and campaigns, drive US/Canada growth strategy, lead retail partnerships with Walmart/Target, manage annual budgets and investment cases, coach North America marketing team
Seniority
Senior, hands-on IC