Sr Director, Brand and Shopper Marketing
Core
Steward of the Elmhurst brand, overseeing brand strategy, portfolio management, consumer insights, shopper marketing, and product commercialization to drive long-term profitable growth.
Role type
Sr Director, Brand and Shopper Marketing
Builds
Plant-based food and beverage products and brand equity
Domain
CPG / Food & Beverage
Deliverable
product features
Required skills
Brand strategy & positioning, Portfolio strategy & renovation, Consumer insights & research, Shopper marketing & retail activation, Team & cross-functional leadership, Budget & resource management
Preferred skills
MBA, Beverage experience, AI-enabled tools expertise (via careerplan.io/jobs/2B-002-D7-E6B-sr-director-brand-and-shopper-marketing-at-steuben-foods)
Technologies
AI-enabled tools, workflows
Responsibilities
Define brand strategic direction and positioning, Lead portfolio strategy and product prioritization, Own consumer insights agenda and research programs, Define shopper marketing strategy across channels, Lead and develop Brand, Product Portfolio, Shopper Marketing, and Consumer Insights capabilities, Manage agency relationships and performance
Seniority
Senior, hands-on IC