Le Labo - Marketing Manager
Core
Lead development and execution of marketing strategies to drive brand equity and sustainable revenue growth for assigned brands or categories, focusing on honoring craft, expressing values, and building genuine human connection.
Role type
Marketing Manager
Builds
Brand strategies, consumer journeys, product launch plans, and marketing activations
Domain
Luxury perfumery / Consumer goods
Deliverable
product features
Required skills
Strategic planning, P&L management, competitive analysis, project management, budget optimization, cross-functional collaboration, brand guardianship, product lifecycle management, retail marketing, influencer partnership management
Preferred skills
Digital marketing, e-commerce marketing, CRM, social media, online store management
Responsibilities
Develop mid-term brand strategies, align local sales targets with global objectives, analyze competitive landscape, execute plans with digital and commercial teams, define media strategies across channels, manage online store operations, lead new product launches, manage marketing budgets, and embed brand DNA into initiatives