Head of Brand
Core
Define brand positioning, value proposition, and tone; build brand guidelines; execute commercial and communication strategies for a premium dairy company's wellness products.
Role type
Head of Brand & Marketing (first hire, building function from scratch)
Builds
Premium dairy products (Greek yogurt, cottage cheese, cream cheese, specialty cheeses) aligned with wellness trends
Domain
Consumer Packaged Goods (CPG) / Food & Beverage / Premium Dairy
Required skills
Brand strategy, brand positioning, brand guidelines development, commercial channel strategy, communication planning (digital, content, PR, events, advertising), agency and freelancer management, budget administration, result measurement, AI tool usage
Preferred skills
Experience in dairy, wellness, or new brand launches, niche or premium brand background
Technologies
AI tools
Responsibilities
Define brand positioning and value proposition with the board; develop brand manual; define commercial presence strategy; translate strategy into communication plans; select and manage agencies/freelancers; administer marketing budget and measure results
Seniority
Senior, hands-on IC building a function from scratch