Customer Marketing Manager - Fixed Term Contract
Core
Develop and execute customer marketing plans, campaigns, and activations for key Pet Specialty Retail partners to drive growth and omnichannel engagement.
Role type
Customer Marketing Manager (FMCG/Pet Care)
Builds
Integrated activation programs, retailer-specific campaigns, and digital commerce initiatives for pet specialty channels.
Domain
FMCG / Pet Care / Retail
Deliverable
product features
Required skills
Customer marketing strategy, shopper insights translation, omnichannel activation, budget management (A&CP), stakeholder relationship building, project management, analytical skills.
Preferred skills
Experience in pet care or veterinary industry, FMCG/consumer goods background.
Responsibilities
Lead customer marketing strategy and activation plans; translate insights into joint business growth opportunities; develop annual marketing plans and campaigns; adapt brand strategies for customer-specific programs; drive omnichannel activations; manage marketing investment and ROI; partner with retailers on digital commerce performance; support retailer conferences and brand immersion.
Seniority
Mid-level, hands-on IC