Marketing Executive - Pet
Core
End-to-end marketing execution for new pet brand launches in North America, focusing on retail shelf presence, digital shelf optimization, and cross-channel activation.
Role type
Marketing Executive (FMCG/Consumer Brands)
Builds
New pet brands, product launches, and market entries for ZURU's pet science division.
Domain
Pet Care / FMCG / Consumer Goods
Deliverable
product features
Required skills
Project management, launch execution, digital shelf management, influencer/sampling program management, retail media activation, creative brief management, budget tracking, data analysis
Preferred skills
Pet category experience, personal care or household category experience, agency management experience
Responsibilities
Lead key launches end to end including content, influencers, PR, sampling, and social set-up; Run launch critical paths and rally project teams; Own digital shelf by building and maintaining retailer product pages; Activate media and retail media with partners; Manage project budgets and vendor set-up; Adapt creative assets for different markets; Analyze results and run small tests to improve execution.