Marketing Executive_MAC
Core
Deliver GTM marketing plans across all local channels to ensure a seamless consumer experience for assigned channel/franchise/category aligned with regional strategy.
Role type
Marketing Executive
Builds
Local omnichannel activations, campaigns, and new product launches
Domain
FMCG / Cosmetics
Deliverable
product features
Required skills
Omnichannel marketing, P&L management, influencer management, creative asset localization, media plan localization, earned media management, stakeholder collaboration
Preferred skills
Experience in cosmetics or FMCG industry, passion for digital consumer trends
Technologies
CRM, owned media platforms, earned media platforms
Responsibilities
Execute cascaded end-to-end marketing plans for total brand across all channels; Own end-to-end marketing for assigned portfolio with accountability for approved P&L spend; Partner with DCM Media and CRM for local campaign execution; Lead brand events including influencer management and on-site operations support; Localize creative assets and media plans for all platforms; Manage agency briefs and seeding for GTM activations