皇家宠物-EKA(E-Marketing) Assistant Manager-Shanghai
Core
Manage membership programs and user lifecycle operations for Royal Canin on Tmall Supermarket and Tmall Global, driving acquisition, retention, and repurchase rates through data-driven strategies and campaign execution.
Role type
E-commerce marketing assistant manager (membership & user operations)
Builds
Membership tiers, benefits, points systems, and full-funnel user growth strategies for pet products on Tmall platforms
Domain
E-commerce / FMCG / Pet industry
Deliverable
product features
Required skills
Membership program design, user segmentation modeling, campaign planning, data analysis, agency management, platform negotiation
Preferred skills
FMCG experience, Pet/Infant/Cosmetic industry background, Tmall platform experience
Technologies
RTB advertising, Tmall Global Pet Club, 88VIP, Brand Pavilion
Responsibilities
Design and iterate membership tiers and benefits; develop user acquisition and retention strategies; execute major promotional campaigns; analyze user data to optimize marketing performance; manage external agencies and platform resources
Seniority
Mid-level, hands-on IC