Lifecycle & Retention Marketing Manager
Core
Own the customer journey across email, SMS, loyalty, and retention programs to increase retention, repeat purchase rate, and lifetime value for a DTC health & wellness brand.
Role type
Lifecycle & Retention Marketing Manager
Builds
Personalized email/SMS flows, loyalty programs, and AI-optimized product/content pages
Domain
DTC Health & Wellness / E-commerce
Required skills
Lifecycle marketing strategy, Email marketing automation, SMS marketing, Loyalty program management, Shopify ecosystem expertise, SEO/AI search optimization, Data analytics & attribution modeling
Preferred skills
Klaviyo platform experience, Front-end/back-end website familiarity, Paid advertising landing page creation
Technologies
Shopify, Klaviyo, SMS marketing tools, Google AI Overviews, ChatGPT, Perplexity
Responsibilities
Build and optimize lifecycle flows (welcome, abandoned cart, replenishment, win-back), manage loyalty and rewards programs, optimize product pages for traditional and AI-driven search, develop end-to-end customer journey strategies, segment audiences for personalized campaigns
Seniority
Mid-level, hands-on IC