Manager, Media Measurement & Insights
Core
Strategic bridge between commercial teams and Data & Analytics to establish global measurement principles and frameworks for media, commerce, and emerging digital channels.
Role type
Manager, Media Measurement & Insights
Builds
Global measurement standards, test-and-learn frameworks, and scalable insights for Retail Media, Social Commerce, and On-Demand Delivery.
Domain
CPG / Consumer Packaged Goods / Media Analytics
Deliverable
dashboards & analysis
Required skills
Marketing Mix Modeling (MMM), attribution, incrementality testing (geo-experiments, holdout groups), data synthesis, cross-functional influence, PESO frameworks
Preferred skills
MBA in Marketing Strategy or Business Analytics
Technologies
Data clean rooms, geo-experimentation platforms
Responsibilities
Translate business questions into measurable solutions; design and scale test-and-learn initiatives across emerging channels; develop global measurement playbooks and KPI standards; transform complex data into executive-level recommendations; evaluate emerging measurement technologies.
Seniority
Manager, strategic influence
