Brand Manager, Entertainment Crackers
Core
Lead strategy and growth for two premium cracker brands (Toasteds and Carr's) through holistic business leadership, portfolio strategy, and innovation execution.
Role type
Senior Brand Manager (CPG)
Builds
Premium cracker brands (Toasteds, Carr's) and DTM Cracker portfolio
Domain
Consumer Packaged Goods (Snacks/Crackers)
Required skills
CPG brand management, strategic planning, financial analysis, innovation pipeline management, cross-functional leadership, omni-channel strategy, stakeholder management, budget management, consumer insights analysis
Preferred skills
MBA, marketing focus, people management, coaching
Technologies
Nielsen, IRI
Responsibilities
Define annual and long-range brand strategy; monitor brand health and business performance; lead innovation and renovation pipelines; champion brand positioning and identity; drive omni-channel acceleration; manage portfolio growth strategy and investment trade-offs; coach and develop team members.
Seniority
Senior, hands-on IC