Brand Lead - Acana
Core
Develop 3-year brand strategy, build premium brand positioning, and manage new product launches for pet nutrition products in China.
Role type
Senior Brand Lead (China)
Builds
Brand strategy, product selling points, and marketing campaigns for pet food
Domain
Pet nutrition / Consumer Packaged Goods
Deliverable
product features
Required skills
Brand strategy, new product development, channel distribution strategy, budget management, team leadership, digital platform proficiency (RED, Douyin, e-commerce)
Preferred skills
Passion for pets, experience with pet owners
Technologies
RED, Douyin, e-commerce platforms
Responsibilities
Develop 3-year brand strategy and annual plans; establish brand execution guidelines; manage new product launches and China market performance; oversee brand budget; build and mentor a brand team
Seniority
Senior, hands-on IC with team leadership
