Brand Manager - 12 Month FTC
Core
Driving brand strategy, growth plans, and marketing programmes for a portfolio of biscuits and confectionery brands to achieve revenue and profit targets.
Role type
Brand Manager (FMCG)
Builds
Integrated marketing initiatives, brand-building activities, and new product launches for iconic global biscuit and confectionery brands.
Domain
Fast-Moving Consumer Goods (FMCG), specifically biscuits and confectionery.
Deliverable
product features
Required skills
Brand strategy development, cross-functional leadership, project management, commercial management, consumer insight analysis, competitive analysis, data interpretation (IRI/Nielsen/Kantar), stakeholder influence.
Preferred skills
Experience in FMCG brand management, ability to work across multiple projects, self-starter mentality.
Technologies
IRI, Nielsen, Kantar
Responsibilities
Lead elements of the brand portfolio and monitor performance; Develop and deliver annual brand plans aligned to sales and profit targets; Use data and insights to drive projects and inform brand development; Work with cross-agency teams to deliver integrated marketing initiatives; Own innovation and renovation projects including project management; Identify market opportunities through consumer insight and competitive analysis; Lead cross-functional teams to deliver brand-building activity and new product launches.
Seniority
Mid-Senior, hands-on IC