Manager Salty Customer Marketing, Pringles
Core
Serve as the liaison between Marketing & Sales teams to drive brand performance at key customers and generate joint business plans.
Role type
Manager, Customer Marketing
Builds
Joint business plans, sales strategies, and brand initiatives for key customers
Domain
FMCG / Snacks / Consumer Packaged Goods
Deliverable
product features
Required skills
Strategic thought partnership, turning insights into opportunities, channel insights analysis, assortment planning, merchandising strategy, pricing strategy, shelving optimization, trade show planning, sales material development
Preferred skills
Field sales experience, internal sales experience, customer marketing experience
Technologies
Microsoft Suite
Responsibilities
Support organizational capability in customer centricity, enable sales team execution, represent voice of customer/sales internally, bring company strategies to life via customer relationships, influence innovation pipeline based on channel insights, provide analysis for new item distribution forecasts, drive sales plans around assortment/merchandising/pricing/shelving, lead development of Selling Stories and Ready to Sell materials
Seniority
Manager, hands-on IC