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Director, Customer Development, Immediate Consumption

China - Shanghai💼 Full-time🗓 2026-07-20 → 2026-09-26

Core

Leading customer development strategy and execution for the Immediate Consumption Channel across the Coca-Cola system, driving new customer expansion and sustainable performance of existing customers.

Role type

Director, Individual Contributor

Builds

Customer development playbooks, strategies, and operational protocols for the Immediate Consumption Channel

Domain

FMCG / Fast-Moving Consumer Goods / Beverage Industry

Deliverable

product features

Required skills

Customer development strategy, Key Account Management, Business development, Channel strategy, Data analysis, Project management, Stakeholder collaboration, Market segmentation, Demand generation, KPI tracking

Preferred skills

Experience in Immediate Consumption, FMCG, or complex commercial environments

Technologies

Google Analytics

Responsibilities

Develop and roll out customer development strategies and playbooks; Lead new customer identification, onboarding, and growth; Drive planning and execution of customer development initiatives; Enable and support key commercial initiatives for major customers; Collaborate with cross-functional teams to align and execute plans; Monitor, analyze, and report on channel performance and emerging trends

Seniority

Director, strategic leadership with hands-on execution

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