Key Account Manager
Core
Manage key customers by conducting account planning, business reviews, and in-depth territory management to maximize Mars portfolio performance.
Role type
Key Account Manager (FMCG)
Builds
Sales performance, product distribution, and store compliance with Mars program criteria.
Domain
Fast-Moving Consumer Goods (FMCG), Retail
Deliverable
product features
Required skills
Account planning, data analysis, negotiation, sales performance monitoring, store visitation, inventory management, trade spend management, coaching
Preferred skills
Influencing, presentation, self-motivation, understanding of Traditional Trade and B2B retail environments
Technologies
Sales analytics, email-ordering systems, scorecard reporting tools
Responsibilities
Conduct account planning and business reviews with customers; visit stores to execute promotions and ensure compliance; manage sales operations including inventory checks and goods returns; coordinate with merchandiser teams; analyze sales data to drive profitability; coach merchandisers and support new sales initiatives.
Seniority
Mid-Senior, hands-on IC