Key Account Manager
Core
Managing key customers through account planning, business reviews, and territory management to maximize Mars portfolio performance and sales.
Role type
Key Account Manager (FMCG)
Builds
Sales performance, product distribution, and store compliance for Mars portfolio
Domain
Fast-Moving Consumer Goods (FMCG) / Retail
Deliverable
product features
Required skills
Account planning, sales performance analysis, business review, territory management, store visitation, trade spend management, sales analytics, inventory monitoring, issue resolution, coaching
Preferred skills
Influencing, negotiation, presentation, retail market understanding, relationship development
Technologies
email-ordering systems, scorecard reporting tools, market reporting platforms
Responsibilities
Conduct account planning and business reviews with customers; visit stores to execute promotions and ensure compliance with program criteria; manage sales operations including inventory checks and goods returns; analyze sales data to identify growth opportunities; coach merchandisers and support store-level operations; build partnerships with key customers and retailers.
Seniority
Mid-level, hands-on IC