Sr. Associate Brand Manager, Pringles
Core
Support the cell team to build brands and deliver value creation plans for Pringles salty snacks.
Role type
Senior Associate Brand Manager (Salty)
Builds
Brand strategies, marketing activations, and sales growth for Pringles salty snacks.
Domain
CPG / Snacks
Deliverable
product features
Required skills
Analytics, portfolio planning, forecasting, budget management, cross-functional collaboration, project management, strategic planning
Preferred skills
MBA, Nielsen experience, CPG industry experience
Technologies
Nielsen, flywheel analysis tools
Responsibilities
Analyze brand performance and competitive dynamics; influence brand strategy and growth opportunities; monitor expenditures and manage advertising/promotions budgets; execute marketing plans including activation and innovation; develop and track growth levers; collaborate with Customer Marketing on sales engagement; participate in forecasting.
Seniority
Senior, hands-on IC