Senior Manager - Category Management, Marketing - Sonic
Core
Develops and executes beverage, snacks, and sides category strategies, innovation roadmaps, and launch plans to drive sales, profitability, and brand differentiation for Sonic.
Role type
Senior Manager, Category Management
Builds
Beverage, snack, and sides menu items, packaging, and limited-time offers for Sonic restaurants
Domain
QSR (Quick Service Restaurant) / Food & Beverage
Deliverable
product features
Required skills
Category strategy, innovation pipeline management, market testing, P&L fluency, cross-functional coordination, consumer insights analysis, project management
Preferred skills
Business acumen, strategic thinking, data synthesis, presentation skills, Excel/PowerPoint proficiency
Technologies
Excel, Word, PowerPoint
Responsibilities
Develop short- and long-term category and product strategies; lead end-to-end innovation from concept to commercialization; oversee market test execution and launch readiness; monitor category performance and leverage consumer research to inform strategy; manage a Category Specialist.
Seniority
Senior Manager, hands-on leadership with direct reports