Brand Manager-AFH-Tomatoes
Core
Develop brand strategy and drive commercialization for the Escalon and Heinz branded tomatoes portfolio in the Away From Home foodservice business.
Role type
Brand Manager (B2B Foodservice)
Builds
B2B communication plans, trade show presence, and portfolio growth strategies for foodservice operators.
Domain
Consumer Packaged Goods (CPG) / Foodservice
Deliverable
product features
Required skills
Business analytics, marketing plan development, cross-functional team leadership, project management, B2B marketing campaign execution
Preferred skills
CPG marketing experience, agency side experience, innovation team collaboration
Technologies
None stated
Responsibilities
Develop brand strategy and manage the tomato portfolio; Apply business analytics to inform decisions and drive share growth; Manage SKU rationalization and pack/price architecture; Develop and implement a three-year portfolio plan; Own B2B communication strategy and execute trade show presence
Seniority
Mid-Senior, hands-on IC