Senior Manager, Brand Strategy & Innovation - Nathans Brand
Core
Strategic business leader driving profitable growth, brand equity, innovation, and commercialization for the Nathan's Famous retail portfolio.
Role type
Senior Manager, Brand Strategy & Innovation
Builds
Annual brand plans, long-range strategic growth initiatives, new products, packaging, and retail activation strategies for Nathan's retail.
Domain
CPG / Food Manufacturing / Fast Food
Deliverable
product features | production ML models | dashboards & analysis | client delivery | infrastructure | physical/clinical work -> product features
Required skills
Brand strategy, P&L management, consumer insights analysis, innovation pipeline development, cross-functional leadership, team management, financial acumen, marketing campaign execution, franchise/licensing collaboration.
Preferred skills
Food/beverage/protein category experience, licensed brand/franchise organization experience, innovation commercialization from concept to launch.
Technologies
Power BI, SAP, PMDM, Microsoft Office Suite (Word, PowerPoint, Excel)
Responsibilities
Lead development of annual brand plans and long-range strategic growth initiatives; Own brand P&L performance and partner with Finance/Sales; Analyze category, consumer, and competitive trends; Establish brand positioning and strategic priorities; Lead innovation pipeline from ideation to commercialization; Manage and develop direct reports; Lead development and execution of integrated marketing campaigns; Partner with franchise and foodservice teams to leverage brand heritage.
Seniority
Senior, hands-on IC with team leadership