Senior Manager, Brand Strategy & Innovation - Nathans Brand
Core
Strategic business leader driving profitable growth, brand equity, innovation, and commercialization for the Nathan's Famous retail portfolio.
Role type
Senior Manager, Brand Strategy & Innovation
Builds
Annual brand plans, long-range strategic growth initiatives, new products, packaging, and integrated marketing campaigns.
Domain
CPG / Food Manufacturing / Retail
Required skills
Brand strategy, P&L management, consumer insights analysis, product innovation, retail activation, team leadership, cross-functional collaboration, agency management, market trend analysis, franchise partnership management.
Preferred skills
Experience with QSR/Restaurant brand heritage, modernizing brands for younger consumers, mentoring junior marketers.
Technologies
Workday, Adobe Creative Suite, Salesforce, Tableau, Google Analytics, Microsoft Office Suite.
Responsibilities
Lead development of annual brand plans and long-range strategic growth initiatives; Own brand P&L performance and partner with Finance and Sales; Analyze category, consumer, and competitive trends to identify growth opportunities; Champion a consumer-first mindset and translate insights into actionable growth strategies; Lead innovation pipeline development from ideation through commercialization; Partner with Sales and Shopper teams to develop retail activation strategies; Manage and develop direct reports; Lead development and execution of integrated marketing campaigns; Manage agency relationships across creative, media, PR, and social channels.
Seniority
Senior, hands-on IC with team leadership responsibilities