Brand Manager
Core
Lead brand new product development (NPD), packaging renovation, and marketing campaign execution for a global food and beverage portfolio across Australia and New Zealand.
Role type
Brand Manager (FMCG)
Builds
New product launches, packaging renovations, and marketing campaigns for consumer goods
Domain
Food & Beverage / FMCG
Deliverable
product features
Required skills
Project management, data-driven decision making, stakeholder management, strategic planning, budget management, consumer insight analysis
Preferred skills
IRI or Nielsen data experience, agency liaison experience
Technologies
IRI, Nielsen
Responsibilities
Lead brand NPDs including idea generation, business plans, P&L management, and go-to-market planning; Develop and implement above and below the line marketing activities; Liaise with agencies to execute advertising campaigns; Monitor brand performance and develop consumer insights; Support annual budgeting and manage monthly A&P spend
Seniority
Mid-level IC