Assistant Brand Manager
Core
Develop and implement annual marketing plans, manage product introductions, and drive brand EBITA for consumer goods brands.
Role type
Assistant Brand Manager
Builds
Marketing plans, advertising & promotion materials, packaging, and product launches for consumer garden/grower products.
Domain
Consumer Goods / Gardening & Lawn Care
Deliverable
product features
Required skills
Project management, media planning, advertising and creative concept development, business analysis (market share, competitive assessment, pricing), product lifecycle management, budget management, data analysis, stakeholder influence
Preferred skills
MBA in Marketing, Sales experience
Technologies
Product life cycle systems, market research tools
Responsibilities
Lead brand project initiatives across the marketing mix; assist with forecasting, inventory, packaging, and sales collateral; complete business analyses including market share and competitive assessment; develop packaging and advertising plans; manage product introduction processes; liaise with operations for product availability; manage project budgets.
Seniority
Junior, hands-on IC