Brand Manager - Gum
Core
Strategic brand lead responsible for Gum portfolio growth, full-funnel innovation, and culturally resonant consumer campaigns across the Middle East and Africa (MEA).
Role type
Senior Brand Manager (FMCG)
Builds
Gum portfolio brands (Orbit, Juicy Fruit) and regional marketing campaigns
Domain
Fast-Moving Consumer Goods (FMCG) / Snacking
Deliverable
product features
Required skills
Brand strategy, portfolio growth, innovation pipeline management, shopper insights analysis, cross-functional team leadership, omnichannel campaign development, integrated business planning, pricing architecture, global-regional alignment
Preferred skills
Regional market insight (Africa/Middle East), financial metrics proficiency, agency steering capabilities
Technologies
None stated
Responsibilities
Lead short- and long-term brand strategy for the Gum portfolio; Shape and deliver an agile 3-year innovation pipeline; Develop omnichannel brand campaigns and media plans; Partner on price/pack architecture and lead launch execution; Serve as key link with regional MEA and Global Gum teams
Seniority
Senior, hands-on IC